»Faden verloren?« means »Have you lost the thread?« and is the claim for this whole campaign.
This project by MONIKA DABROWSKA and me was for an initiative called PROMENZ. People hitten by dementia and their dependants can meet and get help in their daily routine with PROMENZ. We have been closely cooperating with the agency Himmer, Buchheim & Partner who created the Corporate Identity of PROMENZ.
On September 12th 2019 there was the opening of our huge art installation in the 9th district of Vienna. An oversized thread has been taut in between the trees of the AKH Hof1.
Furthermore an image-film created by the Film Factory has been shot next to the installation.