Faden verloren?

»Faden verloren?« means »Have you lost the thread?« and is the claim for this whole campaign.

This project by MONIKA DABROWSKA and me was for an initiative called PROMENZ. People hitten by dementia and their dependants can meet and get help in their daily routine with PROMENZ. We have been closely cooperating with the agency Himmer, Buchheim & Partner who created the Corporate Identity of PROMENZ.

On September 12th 2019 there was the opening of our huge art installation in the 9th district of Vienna. An oversized thread has been taut in between the trees of the AKH Hof1.

Furthermore an image-film created by the Film Factory has been shot next to the installation.

STAY TUNED FOR THE VIDEO!

Klimavolksbegehren

This summer we initiated a guerilla campaign together with the austrian "Klimavolksbegehren" in the middle of Vienna. Alarm clocks have been hidden across public space. Each of them started ringing at exactly 5 minutes before 12 o'clock. Watch the video:

Conception & Organisation

Petra Holländer
Julia Hofmann

Camera

Marek Vesely
Cherie Hansson

Editing

Gerald Geier

Photographer

Tim Cavadini
Matthias Jaidl

Petra Holländer created an illustration for this campaign.

memories not photographed

This project is based on our travel to Mexiko City in january 2019. It is part of our book "Wurf/Nr.3: Mexico City" as an own chapter. Furthermore this project was exhibited as an installation at "die Angewandte Festival 2019".

As soon as we recognize our surroundings we perceive it as an unique impression. Those sensations are filtered because of cultural background, experiences, childhood, interests, knowledge etc.

The media we choose for representing those impressions are representing them screened and filtered again. Depending on every unique background and personality, you will receive your very own picture.
That's why photographs of this project are transparently adding up a new picture and story.

freestyle typography

Selection of letters that resulted during the 36daysoftype project. Stay tuned for more…

Bussibär

Bussibär is a font in progress. Come back to this site from time to time and you can watch the Bussibär font family crowing. Furthermore you are welcome to get in touch with Julia to talk about this concept.

Icebear

Each single part of this photo composition has been photographed in a studio and finally edited and mixed up together in this artwork.

Mexico poster

This poster was part of the exhibition at the Academia Mexicana de Creatividad in MEXICO CITY, MEXICO, 01/2019

»México I« is a cliché-ridden poster which I created before I visited Mexico.

pareidolia

Pareidolia is a series that emerge puerilely out of impressions during everyday life.

Spacemonkey

entered the Superbude Hotel in Vienna.

The illustration of a monkey in space reaching for a banana, is now part of a couple of rooms at the Superbude. Superbude is a hotel based in Hamburg and Vienna. They describe themselves as "a place for dreamy and creative people, where experiences are lived and which feels like a warm home."

Swarovski

This is a storyboard for a conception of a recruiting spot for Swarovski. The digital artwork was created by Julia and the idea and concept enveloped together with Franziska Brunner.